![](https://cdn.myportfolio.com/632c9a56-1fc8-4728-ac90-8859d63c8923/a1d4e071-a457-4201-a2a8-4391330b3a78_rw_1920.png?h=029aa2d1a0b9d5e70da0ef622cdce9c2)
![](https://cdn.myportfolio.com/632c9a56-1fc8-4728-ac90-8859d63c8923/58208b4e-5576-4ee2-a6e6-6a4810643504_rw_3840.jpg?h=4c7297122c520a5b48c0fd8a5c38843b)
![](https://cdn.myportfolio.com/632c9a56-1fc8-4728-ac90-8859d63c8923/7aa35bcb-ec7b-4ca5-86ea-de4de7f47d72_rw_3840.jpg?h=9d2f0663812f9133c5dc834ec5150e07)
![](https://cdn.myportfolio.com/632c9a56-1fc8-4728-ac90-8859d63c8923/4ab526b7-0785-43ca-b995-84ce4606d20f_rw_1920.png?h=863996ece1199b61413298b454e2d5d7)
![](https://cdn.myportfolio.com/632c9a56-1fc8-4728-ac90-8859d63c8923/08ef44d5-8c71-4f6c-881e-b22aef7d94c6_rw_1920.jpg?h=be9d6298c9a4e741add4bc4082567260)
Visual identity for The Hearty Pizza, an American pizza company that uses traditional Italian methods of cooking pizza that's been kept in the family for decades. Research shows - however - despite the product being much loved, the brands' core demographic and influencers require an updated visual identity they can form attachments with.